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The Exeter Chiefs board will meet on Wednesday to discuss a rebranding that could lead to the Premiership club removing their Native American badge and mascot, known as “Big Chief”. “Content provided to the board indicated that the name Chiefs dated back into the early 1900s and had a long history with people in the Devon area.”“The process has included looking into lengthy submissions from those who wish to see immediate change and from those who are content that the current branding is not disrespectful to indigenous groups.“This decision will not age well for the club – there is no doubt that the branding will eventually have to change as it is clear depictions like this are no different from gollies and other relics of the past,” read the statement.“Part of the club’s review has seen the club engage with its sponsors and key partners to seek their views – and they have also listened to the response of our supporters, the wider rugby community and certain sections from the Native American community, all of whom have provided us with detailed observations in letters, emails, social content and videos.“It’s baffling that they deem this a price worth paying for selfishly and ignorantly clinging to a poorly thought-out logo that’s only been used for 20 of the club’s 150 years.”“The board took the view that the use of the Chiefs logo was in fact highly respectful,” read an Exeter statement.Exeter insist the Chiefs nickname has its roots in the Devon area.“The Exeter Rugby Club board today underwent a detailed review of the club’s branding following issues raised by the group Exeter Chiefs 4 Change,” read the club statement.“Indigenous Peoples have made it clear time and time again that all uses of their imagery in this way are offensive, harmful and unacceptable.“By refusing to deal with it properly now the club is lining themselves up for extensive reputational and commercial damage and bringing shame on all connected to the club in the meantime.“At no time have any players, coaches or their families said anything but positive comments about the branding or culture that exists at the club.Exeter Chiefs For Change believe Exeter will still be forced to alter their branding in future anyway.“As fans we are disappointed and frustrated that this battle continues.“Exeter’s refusal to fully listen to these pleas is tone deaf and sticks two fingers up not only to them but all minorities.“It was noted over the years we have had players and coaches from around the world with a wide range of nationalities and cultures.“As human beings we are horrified that we still live in a society where a major sports club can treat indigenous peoples this. Exeter Chiefs are the home side, so will be wearing their black home kit. It means captain Brad Barritt will begin the showpiece at Twickenham. It means captain Brad Barritt will begin the … Please ensure you have entered a valid email address. Saracens have named an unchanged starting XV for the Gallagher Premiership final against Exeter Chiefs. Richard Barrington, Will Skelton and Ben Spencer start this time around while Liam Williams slots in on the wing having missed the triumph through injury.© 2020 Content Copyright Premiership Rugby, Statistical Data © Opta Exeter Chiefs Results Final scores and key match details from the current campaign. 'Bulls*** call' - Chiefs fans livid after another loss comes down to final play RugbyPass is the premier destination for rugby fans across the globe, with the best news, analysis, shows, highlights, podcasts, documentaries, live match & player stats, live blog feeds, and in some territories live streaming of the world's greatest rugby tournaments all in HD. The 32-year-old has recovered from the hamstring injury which forced him off in Sarries’ semi-final victory over Gloucester.Saracens have named an unchanged starting XV for the Gallagher Premiership final against Exeter Chiefs.Spencer and Williams both crossed for the Men in Black in last weekend’s win with winger Sean Maitland, selected on the left once more, also dotting down. The other three tries were scored by the latest club centurion Nick Tompkins who will look to make a similar impact from the bench.Tom Woolstencroft joins the centre there in the only amendment to the matchday squad meaning prop Ralph Adams-Hale – one of 10 Academy products picked – will cap off a remarkable personal season with an appearance at HQ.Director of Rugby Mark McCall said: “We’re hugely grateful to the staff and entire playing group for their commitment throughout the campaign to get us in this position. Exeter Chiefs have reached the Gallagher Premiership Final for the fourth year in a row and with thousands of fans planning to make the trip to Twickenham, we have pulled together some important information to make sure everyone enjoys the occasion. It reflects badly on rugby, Devon and the UK and we should be thoroughly ashamed.”Baseball’s Cleveland Indians dropped their mascot in 2018, later indicating they could also change their name.After a lengthy board meeting on Wednesday, Exeter have opted to retain their Chiefs moniker.“It’s incredibly disappointing that Exeter Chiefs has thrown away this opportunity to show itself as an inclusive club,” read the Exeter Chiefs For Change statement.Explaining Exeter’s review process, Chiefs bosses revealed they had sought testimony from all those offering contrasting views on the club’s branding.American Football’s three-time Super Bowl winners Washington Redskins recently dropped their badge and branding, taking on the temporary new name of Washington Football Team.Exeter Chiefs For Change released a stinging statement in responding to the club.“A detailed dossier of all evidence was compiled ahead of today’s meeting and was seen by all members of the board and reviewed.But fans’ pressure group Exeter Chiefs For Change, that launched the original petition, hit out at Exeter’s “tone deaf” response, pledging to keep challenging the Premiership club.“The one aspect which the board felt could be regarded as disrespectful was the club’s mascot ‘Big Chief’ and as a mark of respect have decided to retire him.”Reigning Super Bowl champions Kansas City Chiefs have also been criticised for using Native American imagery and the “tomahawk chop” chant at Arrowhead Stadium.An Exeter supporters’ online petition had gathered more than 3,500 signatures, calling for an end to the club’s “harmful imagery and branding”.Two more petitions have been launched arguing against any change however, with club fans split over whether the Chiefs Native American imagery carries offence. To receive a copy of the Exeter Chiefs Newsletter, please enter your email address below. Thank you. BOXING. Everyone has contributed hugely to get us to where we want to be.”Fellow front rower Christian Judge will make his last outing as Saracens player as will club legend David Strettle.Seventeen of the 23 featured in last year’s final. You will then receive an email to confirm that you wish to receive it. You have been added to our newsletter list. You can unsubscribe at any time simply by following the link at the bottom of the email. Exeter will retain their Chiefs branding but will “retire” club mascot ‘Big Chief’ following a board review. Exeter's rugby union club was rebranded as Exeter Chiefs in 1999. Exeter Chiefs is facing calls to drop its name, badge and mascot as 'snowflakes' claim the theme is 'offensive'. Exeter Chiefs controversially keep logo following branding review but retire mascot 'Exeter Chiefs for Change' say they are 'disappointed' and says branding is 'offensive, harmful and unacceptable'
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