The most common traffic sources are search, direct, social, and email.Shows the specific pages on which your customers started their sessions on your online store. This is useful to know for marketing and inventory purposes. The top 5 websites are shown. If you don't use the Online Store channel, then the metrics related to online store sessions aren't shown. This is commonly known as the conversion funnel, and it is typical to see a decrease from one step to the next:Added to cart: Number and percentage of sessions in which shoppers added one or more items to their shopping carts.This amount is usually smaller than the total number of shoppers because some shoppers view the products in a store without adding any items to their cart.Reached checkout: Number and percentage of sessions in which shoppers did all of the following steps: added one or more items to their shopping cart, proceeded to the This amount is usually smaller than the Sessions converted: Number and percentage of sessions in which shoppers added one or more items to their shopping carts, proceeded to the checkout, and then purchased the items. Similarly, if you don't use the point of sale channel, then those metrics aren't shown.The data in the dashboard might vary slightly from the data gathered by analytics and reporting tools and services from other companies. If the questions you have about your store's performance can't be answered with the data available in Shopify's analytics, then you can use Google Analytics. This data can help you focus your marketing efforts. This data can help you focus your marketing efforts.If you have point of sale locations, shows the amount of sales that were handled by each staff member.Shows the amount of sales that came from each traffic source. Check out our help doc: Overview Dashboard - Shopify Analytics for definitions of each card and what information they provide, such as checking the values of your sales, where referrals are coming from and monitoring trends over time. This metric applies to your Online Store channel only.Shows the number of sessions on your online store sorted by country. There are many possible reasons for differences in tracking results: Differences in …
The most common traffic sources are search, direct, social, and email. This rate can help you determine how solid your established customer base is.If you have point of sale locations, shows the amount of sales that originated from each location.Shows the amount of sales that originated from social media sources, such as Facebook and YouTube.
Everyone can access the Overview dashboard and key financial reports. The traffic source cannot always be determined, so an unknown traffic source is also common. You can use this data to customize the text and call to actions on those pages to capitalize on your customers’ first impression of your site. Data including social profiles, psychographics, and demographics allow brands to target, tailor, and communicate with customers who are increasingly willing to purchase from CPGs online:
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