And it’s not as simple as just turning up on Christmas Day and claiming your chicken dinner, explains Nakajima. Just like their father did as a child, his two children will reach deep into a red-and-white bucket and pick out the best piece of fried chicken they can find.While millions do celebrate Christmas with KFC, others in Japan treat it as a romantic holiday similar to Valentine’s Day, and couples mark the occasion with dinner in upscale restaurants. You buy the chicken by the piece. It’s about getting the family together, and then there just happens to be chicken as part of it.”Demand is so high for KFC at Christmastime that people can queue outside for meals (Credit: KFC Japan)In 1974, KFC took the marketing plan national, calling it Kurisumasu ni wa Kentakkii, or Kentucky for Christmas. The official explanation from KFC is that a Christian kindergarten in Japan wanted to order KFC for its kiddy Christmas party. “If you brought a bucket of fried chicken to Christmas dinner, honestly, I’d be mad at you.”Having done some travelling abroad, Ando knows that his country might is alone in celebrating Christmas with a bucket of KFC. In your inbox every weekday at 12pm sharp.There are no rules for Christmas dinner; only debates over origins, superiority and whether this will be the year you ban your loud uncle Rufus. But he goes to a bakery for the Christmas cake. But for him, he sees the tradition as more than just a company promotion.Okawara dreamed up the idea after overhearing a couple of foreigners in his store talk about how they missed having turkey for Christmas, according to Nakatani. In Japan, Christmas is a time to feast on KFC.
KFC Japan was originally formed as a joint venture between the American parent and the Japanese Mitsubishi Corporation. Instead, they show up with a bucket of chicken.The genesis of Japan’s KFC tradition is a tale of corporate promotion that any business heading to Japan ought to study, one that sounds almost like a holiday parable.“KFC on Christmas. He became president and CEO of Kentucky Fried Chicken Japan from 1984 to 2002.)
Japan’s Christmas KFC tradition began in 1974, when the company launched a new holiday marketing campaign. “When people hear the ad, they know it's time for the Christmas season and most Japanese can sing the jingle song. The idea is unlikely to take off in the home of KFC, says Kevin Gillespie, chef of two restaurants in Atlanta, Georgia.For Ando, he’s still planning to get KFC for his kids this year.
Every Christmas season an estimated 3.6 million Japanese families treat themselves to fried chicken from the American fast-food chain, in what has become a nationwide tradition.People walk beneath Christmas decorations in the Marunouchi shopping district of Tokyo on December 2, 2016 (Credit: Getty Images)It also helped that the stores dressed up the company mascot, the smiling white-haired Colonel Sanders, in Santa outfits. At some restaurants, you even have to order the chicken days in advance.
KFC Japan Menu And Prices KFC is a major chain restaurant in Japan. Because of the KFC tradition, almost every store in Japan now sells chicken on Christmas.” This ad, which promises “three portions for growing boys at just 1,500 yen”, flowered into an entire marketing campaign – every year across the land, Colonel Sanders – possessor of a jovially round belly, distinctive white facial hair and a legacy of mass bird slaughter – get dressed up in Santa outfits.
But there is one tradition that makes a strong case for being the strangest.The campaign’s continued success derives from a fiendishly effective marketing campaign filling a gap in tradition.To understand why, we must travel back in time to December 1974, when KFC Japan, a company run by the American parent and the Japanese Mitsubishi Corporation, had been serving the land of the rising sun for just four years.TRIAL OFFERPrint + Digital Only £2 an issueIn Iceland, it takes place at six o'clock on Christmas Eve – the dish served is usually Hamborgarhryggur, a kind of gammon steak, though sometimes reindeer. CNN Travel explores how the American fast food chain grew to be synonymous with the holiday seeason. “It’s not about the chicken. The general idea of bringing fast food to Christmas dinner “would be viewed as rude by most anyone,” Gillespie says.“My kids, they think it’s natural,” says Ando, a 40-year-old in the marketing department of a Tokyo sporting goods company.The Party Barrel for Christmas became almost immediately a national phenomenon, says Joonas Rokka, associate professor of marketing at Emlyon Business School in France. “KFC Japan prepares for the Christmas season all year – the team has already started talking about Christmas 2020 – but preparation for supporting the current year really starts to pick up around July,” says Nakajima.Each Christmas Day, the Japanese get KFC.But while the Japanese choose to associate the day with the archetypal company of the aptly named standard American diet (processed meat, pre-packaged foods, butter, fried foods, high-sugar drinks), we British, at least, cannot claim that we don’t eat KFC on Christmas.
“It’s not abnormal now to have an Ikea store everywhere in the world. He has studied the KFC Christmas in Japan as a model promotions campaign.Every Christmas, Ryohei Ando gathers his family together for a holiday tradition. In the Philippines, as in many Latin American cultures, you eat a hamón near midnight, a celebration of Noche Buena.
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